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Understanding real results across channels as well as the interactions between branding and ecommerce efforts is allowing Lenovo to run marketing more efficiently. 

The company will also expand its view by incorporating in-store purchase data for an even more accurate picture of marketing performance.
Lenovo, the #1 
global PC manufacturer, was striving to gain a complete and accurate view of its marketing efficacy. Adopting a data-driven attribution approach with Adometry, the company ensured attributed results reflected actual sales data and discovered other valuable insi
Lenovo, the #1 global PC manufacturer, was striving to gain a complete and accurate view of its marketing efficacy. Adopting a data-driven attribution approach with Adometry, the company ensured attributed results reflected actual sales data and discovered other valuable insigh